Your revenue per 1,000 of our ad requests: network eCPM multiplied by fill. It is computed from your network's own reports and decides which network wins each country.

How fast does a price change take effect?

Reports are pulled every 15 minutes and the price window is the last 48 reported hours, so a higher price shows up in your volume within the hour; a lower one loses it within the hour.

A bid in network CPM prices your cell at that CPM immediately and gives you a trial volume; after the trial your real report decides. Set the same CPM in your network so the traffic stays.

How It Works — Real eCPM Mediation for Adult Traffic

1. The numbers

Network eCPM — your revenue per 1,000 impressions your network counted. The number in your own panel.

Fill — impressions your network counted divided by our requests sent to you. Blocked, unfilled or unpaid requests lower it.

Real eCPM = network eCPM × fill — your revenue per 1,000 of our requests. This decides who wins the country. Two networks with the same CPM but different fill are not equal to us.

Window — the price is your real eCPM over the last 48 reported hours, flat, no thresholds and no manual shares. The current hour is not counted until it ends, so a report lag never punishes you.

2. Routing

For every placement and country the network with the highest real eCPM gets the impressions. A fixed small share goes to the other networks so their price stays measured and a better offer can take the lead within the hour. There are no favourites and no hand-set percentages: the report decides.

3. Reports

We pull your statistics through your API every 15 minutes, by zone, country and hour, and re-read the last 72 hours each time so late corrections land. Networks that report per hour are priced per hour; day-level reports are spread over the day's hours by our requests. Fill above 100 % simply means your report landed later than our log; full-day totals reconcile.

4. Spots: your zone on every placement

Open Spots and filter «where I have no zone».
Create a zone of the shown type and size in your network and copy its ID and tag.
Paste them, press Preview — the tag renders in an isolated frame exactly as the site will show it — and Connect.
The zone is live within minutes and starts with the exploration share; as soon as your report shows a price it competes for the country.

5. Bids: more volume in a country

On any placement × country row the bid field is pre-filled with the price that beats the current leader at your fill. Press Bid: your cell is priced at that CPM immediately and you get a trial volume. During the trial your report is compared with your bid; after it, only your real eCPM counts. Set the same CPM in your own system before you bid — otherwise the trial ends and the traffic drops back. Bidding high and delivering low ends with a strike.

6. Timing

Zone connected or disabled	live within ~15 minutes
Bid placed or cancelled	in effect within ~15 minutes
Your report pulled	every 15 minutes, last 72 hours re-read
Price window	last 48 reported hours, current hour excluded

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