Questions advertisers ask
Short answers; the long ones are on How it works and inside the panel under Help.
Access
Who can advertise on Foxy Bids?
Ad networks, DSPs, agencies and direct advertisers. The model is the same for all: CPM per country, postpaid on your own reports, self-serve in the panel. Direct advertisers currently run through a connected network.
How fast do I get access?
Within one business day of your request. We create your login and link your reporting; from then on everything is self-serve.
Is there a minimum budget?
No. You pay for the impressions you win at the price you set, postpaid.
Pricing and traffic
How is the price decided?
Every placement and country goes to the partner with the highest real eCPM — revenue per thousand of our requests computed from the partner's own reports over the last 48 reported hours. A fixed small share goes to everyone else so prices stay measured.
What is real eCPM and why not just CPM?
Real eCPM is your network eCPM multiplied by your fill — what a thousand of our requests actually earn when sent to you. A high CPM with low fill loses to a lower CPM with full fill, because that is what the traffic is worth to us.
How fast does a price change take effect?
Reports are pulled every 15 minutes; zones and bids go live within minutes; the price window is the last 48 reported hours. A higher price shows up in your volume within the hour, a lower one loses it within the hour.
Can I buy a fixed share or a guaranteed volume?
Not in the Advertiser role: traffic is allocated by price only. The panel shows the price it takes to lead every country, and you can take it the same hour.
Bids
What is a bid?
A network CPM you commit to for a placement and country. It prices your cell at once and gives you a trial volume; after the trial your real report decides. The bid field is pre-filled with the price that beats the current leader by 10 % at your fill.
What if my report does not match my bid?
Bidding high and delivering low is abuse: it shows in Bids as claimed vs delivered and ends with a strike. Set the same CPM in your own system before you bid.
Zones, creatives, rules
How do I get my zone on a placement?
Open Spots, create a zone of the shown type and size in your system, paste its ID and tag, press Preview, press Connect. Live within minutes; you can disable it any time.
What are the creative rules?
Clean advertising at the level of Google Safe standards, no advertising of free adult sites, exact sizes, no chained pops, no forced redirects or fake system messages. See the advertising policy.
What happens on a violation?
A strike: your traffic is blocked completely until the issue is resolved with our team. Repeat strikes end the partnership.
Reports and payment
How do you read my reports?
Through your network's API, every 15 minutes, by zone, country and hour, re-reading the last 72 hours so late corrections land. Hour-level reports are priced per hour; day-level reports are spread over the day by our requests.
How do I pay?
Postpaid, on the impressions and revenue in your own reports. Your role and terms are shown in your account.